Born on the Sunshine Coast in 2017, Captain Jack’s Clothing Co. was created to inspire families to get outdoors with gear that’s sun-safe, stylish, and made for real adventure. What started when young Jack couldn’t find a family-friendly fishing shirt has grown into a beloved Australian brand led by Jack, Michael, and Billie-Jo.
Rooted in their Townsville and Sunshine Coast heritage—and inspired by Jack’s late grandfather, Billabong Bill—the brand proudly carries the mottos Raised With Rods™ and Raised With Adventure™, celebrating the way Aussies grow up outdoors.
From playful prints like Donut, Popsicle and Banana to UPF50+ apparel designed for fishing, camping, and 4x4 life, Captain Jack’s blends comfort, protection, and personality. Designed in Australia and responsibly made overseas, the brand also gives back through initiatives that support the ocean, the outback, and local communities.
More than clothing, Captain Jack’s is a lifestyle—built on family values, the great outdoors, and the spirit of adventure that runs through every Aussie kid (and kid at heart). Wear it, live it, and get outside.